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Company
Razorpay
Year
2024
my role
Interaction Design
Prototyping
Webflow development
PROJECT OVERVIEW
Birdeye
Birdeye is a customer experience and reputation management platform used by businesses to manage online reviews, customer interactions, and growth — all in one place
By combining interaction design, prototyping, and web development, the updated platform created consistent and trustworthy experiences across checkout flows, web journeys, and brand extensions.
The outcome was a system that could adapt flexibly to new features while maintaining a coherent design language, ultimately reinforcing Razorpay’s role as a reliable and forward looking financial technology provider.
PROJECT OVERVIEW
Birdeye social management platform
Birdeye is a customer experience and reputation management platform used by businesses to manage online reviews, customer interactions, and growth — all in one place
By combining interaction design, prototyping, and web development, the updated platform created consistent and trustworthy experiences across checkout flows, web journeys, and brand extensions.
The outcome was a system that could adapt flexibly to new features while maintaining a coherent design language, ultimately reinforcing Razorpay’s role as a reliable and forward looking financial technology provider.
Webchat
Webchat
The checkout process was reimagined to reduce friction and increase user confidence at critical points of payment. Motion explorations were designed to guide users through key interactions including confirmations, coupon application, OTP verification, and error recovery.
Each detail was carefully tuned to balance clarity, speed, and reassurance, ensuring that users felt secure throughout the transaction flow.
By introducing smooth transitions and responsive feedback, the platform reduced uncertainty and positioned the payment experience as both simple and trustworthy.
These enhancements reinforced Razorpay’s identity as a payments provider that values security and convenience, while also accommodating the scale of daily transactions handled by millions of businesses.
CHECKOUT EXPERIENCE
Survey UX Upliftment
The checkout process was reimagined to reduce friction and increase user confidence at critical points of payment. Motion explorations were designed to guide users through key interactions including confirmations, coupon application, OTP verification, and error recovery.
Each detail was carefully tuned to balance clarity, speed, and reassurance, ensuring that users felt secure throughout the transaction flow.
By introducing smooth transitions and responsive feedback, the platform reduced uncertainty and positioned the payment experience as both simple and trustworthy.
These enhancements reinforced Razorpay’s identity as a payments provider that values security and convenience, while also accommodating the scale of daily transactions handled by millions of businesses.
PROJECT OVERVIEW
Bringing all together
Birdeye is a customer experience and reputation management platform used by businesses to manage online reviews, customer interactions, and growth — all in one place
By combining interaction design, prototyping, and web development, the updated platform created consistent and trustworthy experiences across checkout flows, web journeys, and brand extensions.
The outcome was a system that could adapt flexibly to new features while maintaining a coherent design language, ultimately reinforcing Razorpay’s role as a reliable and forward looking financial technology provider.
